Campaign
Mother’s Day Gift Box 2025
Designed around a bright spring aesthetic, featuring soft sky backgrounds, pink floral elements, and uplifting colour palettes.
The creative direction focused on warmth, celebration, and emotional connection to position the gift boxes as a thoughtful and meaningful Mother’s Day offering.
Deliverables: Social Media posts, stories, reels, website banner
Tool:
Illustrator, Photoshop
Social Media Posts
Soft spring skies, pink florals, and bold messaging — designed to feel like a gift at first glance.
Social Media Reels
Light, uplifting short-form video content featuring soft motion, floral elements, and layered typography. Designed to feel warm and celebratory, guiding viewers through the gift box offering while maintaining a soft, emotional springtime tone.